Manage and delete your data

You can stop Spagify at three levels:

• Autopilot Off stops changes in Google Ads and keeps everything else.
• Disconnect Google Ads stops Spagify reaching Google and keeps your history.
• Delete account removes everything.

Every permission Spagify asks for, and what each one is used for, is on the Permissions page. The full detail is in the Privacy Policy.

What Spagify reads and changes

• Reads your Google Ads campaigns, products, search terms, costs, conversions and conversion actions, including the chats, quote requests and calls your ads bring in; your products' status, categories and barcodes in your Google Merchant Center account, and its price competitiveness and price insights reports (Google's benchmark and suggested prices); and, only if you allow it, product views, add-to-carts and purchases from your Google Analytics property. With Price Intelligence, it also reads the competitive visibility report in your Google Merchant Center account, which names the stores that show beside yours in Shopping, and then reads those stores' public prices to compare with yours. It sends them nothing about your store. If you turn on Wider Net, it also reads the Performance Max campaign's search terms and search categories, its results by network and product, and how Google rates and approves its ads.

• Changes:

  • creates and runs its own Shopping campaigns: bids, budgets and negative keywords;
  • adds negative keywords to your account's list, which applies to every campaign in the account;
  • pauses, turns on, or takes products out of your other campaigns, only when you choose to;
  • fixes conversion tracking that cannot record a sale: counts or shows again a conversion action already in your account, or creates one. It never switches one off;
  • sizes its bid changes with a small model built only from your store's own bid changes and the clicks and costs that followed. No other store's data goes into it, and it is used for no other store;
  • if you turn on Wider Net, creates and runs a Performance Max campaign beside each Spagify funnel: its budget, return-on-ad-spend target, ads, images, search themes and negative keywords. It reads the campaign's results each day and adjusts them from those results and the searches that bring conversions on your Spagify campaigns.

• Shares with Anthropic's Claude:

  • your search terms with their impressions, clicks, ad spend, conversions and Google Ads revenue, the negative keywords already in your Google Ads account and the campaigns they sit in, and your store's name and your products' titles, brands, types and prices. Claude uses them to sort searches by whether they match what you sell, to suggest and check negative keywords, and to group your products by category;
  • for a product shown or clicked less than it should be: its bids, ad spend, impression share and click rate beside Google's benchmarks, its approval status, disapprovals and Google's benchmark price from your Google Merchant Center account, and how often it sells, from your orders or, if you allow it, your Google Analytics property. Claude uses them to explain why, and what to change;
  • if you turn on Wider Net, your store's name, the brand or category a funnel sells and its product titles, to write the Performance Max campaign's headlines and descriptions.

  Anthropic does not train its models on any of it.

• Improves Spagify with the results from every store, yours included. No other store ever sees your search terms, products or numbers.

• Depending on how your Google Merchant Center account is set up, Google may share its apps data, Spagify's included, with Google's Business Manager.

You agree to this before Spagify uses your Google data, and until you do its AI does not read your store. If it changes, Spagify asks you again, and the new use does not begin until you agree. Settings → Account → Google data shows when you agreed and who agreed. A beta feature lists its new uses on its card in Settings → Beta features, and switching it on, or asking to join it, is your agreement to them. If a beta feature you have on starts a use its card did not list when you agreed, it waits until you agree to the new use on its card.

Founder review

Ryan, Spagify's founder, looks at your store's data only if you allow it. No one else at Spagify does. Owners and admins can turn founder review on or off in Settings → Account → Google data, or when they connect Google. It is off until you turn it on.

With it on, Ryan checks your account each day for wasted spend, products that never show and bids that aren't working, and acts on what he finds. With it off, he looks only to investigate a bug or abuse. Each of those looks is listed with its date and reason in Settings → Account → Google data.

Export your data

Owners and admins: Settings → Account → Export your data. Spagify saves one file with everything it holds for your store:

• your products and their daily performance;
• the leads your ads brought in, by product and conversion action;
• how often each product sells;
• Google's benchmark and suggested prices for your products, from your Google Merchant Center account;
• with Price Intelligence, the competitors your Google Merchant Center account names, how often they show beside you, and the prices Spagify read from their stores;
• campaigns and their ad groups, and the Performance Max campaigns Spagify runs beside them;
• search terms;
• negative keywords, and where they sit in your Google Ads account;
• alerts;
• the activity log.

Stop Spagify changing anything, and keep it connected

Autopilot → Off. Spagify keeps reading your account and telling you what it finds, and changes nothing in Google Ads. Switch it back on any time.

To stop one campaign or one product, open its Actions (or the ⋯ at the end of its row) and choose Pause; Turn on brings it back. Remove takes it out of Google Ads for good. Tick several rows to do it to all of them at once.

Disconnect Google Ads

Owners and admins: Settings → Connections → Google Ads account → Disconnect Google Ads account (the red button at the foot of the card).

1. Choose what happens to Spagify's campaigns:

   • Pause them, the default. They stop serving at once.
   • Leave them running. They keep spending in your Google Ads account with nothing managing them: no bid limits, no stock checks, no new negative keywords.
2. Press Disconnect Google Ads.

Spagify then stops calling Google for your account, asks Google to revoke its access, and deletes its copies of your access tokens.

Your history stays: campaigns, performance and search terms. Connect again later from the same page and Spagify picks up where it left off.

If another store you run also uses Spagify, your Google account keeps listing Spagify, because removing it there would cut off the other store too. Spagify's copy of the access is deleted either way.

Disconnect Shopify

Owners and admins: Settings → Connections → Shopify → Disconnect Shopify (the red button at the foot of the card). Spagify stops reading your products, stock and orders and drops its access to the store. Your products, orders and history stay, and connecting the store again picks them back up.

Spagify's campaigns keep running in your Google Ads account, but nothing pauses a product that sells out while the store is disconnected, so pause them first if you are stopping. A custom app you made for Spagify in Shopify is yours to delete there (Settings → Apps → Develop apps).

Delete your account

The owner only: Settings → Account → Delete account. Type your store's name to confirm.

• Your subscription is cancelled at once.
• Spagify revokes its Google access and asks what to do with its campaigns, as above.
• Everything Spagify holds for your store is deleted at once:

  • products, performance history, search terms and negative keywords;
  • rules, settings, and the record of what the AI was asked and answered.
• Encrypted backups age out within 14 days. Billing records are kept only as the law requires, and one more: your store's Shopify address and the dates its subscriptions started and ended, so a store gets one free trial however many accounts sign up for it. It holds no Google data.
• Everyone else on your team loses access.
• Then uninstall Spagify in your Shopify admin under Apps, so Shopify stops sending Spagify updates.

This cannot be undone.

Remove Spagify from your Google account directly

At myaccount.google.com/permissions, choose Spagify and remove its access. Spagify stops at once, but it can no longer pause its campaigns. They stay in your Google Ads account, remain yours, and keep running until you pause them there. Disconnecting from Spagify first lets it pause them for you.

Questions

Write to legal@spagify.com. We answer within 30 days, usually much sooner.